big简单

One of the biggest barriers to gaining buy-in occurs when the owner of an idea is viewed as argumentative, defensive, or close-minded.

获得认同的最大障碍之一，是想法的提出者被视为好争辩、爱防御或思想封闭。

Part of the solution could lie in somehow loosening the stranglehold that Big Tech has on defining the AI agenda.

部分解决办法可能在于设法松开大型科技公司在制定人工智能议程上的钳制。

One of the biggest challenges in keeping unsafe aging drivers off the road is convincing them that it’s time to turn over the keys.

让存在安全隐患的老年司机不再上路，最大的挑战之一是说服他们是时候交出车钥匙了。

have brought about big changes.

带来了巨大的变化。

If you’re heading for your nearest branch of Waterstones, the biggest book retailer in the UK, in search of the Duchess of Sussex’s new children’s book The Bench, you might have to be prepared to hunt around a bit; the same may be true of The President’s Daughter, the new thriller by Bill Clinton and James Patterson.

如果你正前往离你最近的水石书店（英国最大的图书零售商）分店，寻找苏塞克斯公爵夫人的新童书《长椅》，你可能得做好四处翻找一番的准备；比尔·克林顿和詹姆斯·帕特森合著的新惊悚小说《总统的女儿》或许也是如此。

It comes at a time when authors are already worried about the consequences of the proposed merger between PRH and another big publisher, Simon & Schuster — the reduction in the number of unaligned UK publishers is likely to lead to fewer bidding wars, lower advances, and more conformity in terms of what is published.

此事发生之时，作者们本已在担忧企鹅兰登书屋与另一家大型出版商西蒙与舒斯特拟议合并的后果——英国独立出版商数量的减少很可能导致竞价战减少、预付稿酬降低，以及出版内容更加趋同。

We shall see whether that plurality is a casualty of the current need among publishers to be big enough to take on all-comers.

这种多元性是否会成为出版商当前追求规模、以便足以迎战一切对手的需求的牺牲品，我们拭目以待。

Big publishers will lose their dominance.

大出版商将失去其主导地位。

For example, AI can be used to analyse what type of advertising content or copy would be appropriate to ‘speak’ to a specific target customer group by revealing information about trends and preferences through the analysis of big data.

例如，人工智能可以通过分析大数据揭示有关趋势和偏好的信息，从而分析哪种广告内容或文案适合向特定目标客户群“喊话”。

advocate a bigger budget for the national parks.

主张为国家公园增加预算。

In 2011, Sparrow led a study in which participants were asked to record 40 factoids in a computer (“an ostrich’s eye is bigger than its brain,” for example).

2011年，斯帕罗主持了一项研究，要求参与者把40条趣闻琐事录入电脑（例如“鸵鸟的眼睛比它的大脑还大”）。

“The biggest changes relate to heating and insulation,” he explains.

“最大的变化涉及供暖和隔热，”他解释说。

Least rousing, he thinks, was rational argument, although his co-authors say reason might play a bigger role.

他认为，最不能打动人的是理性论证，尽管他的合著者说理性可能发挥了更大的作用。

Equally, there is a sense that the travails of commuters in the South East, many of whom will face among the biggest rises, have received too much attention compared to those who must endure the relatively poor infrastructure of the Midlands and the North.

同样，有一种看法认为，与那些不得不忍受中部和北部地区相对落后的基础设施的人相比，东南部通勤者的艰辛（其中许多人将面临最大幅度的涨价）受到了过多关注。

is a big surprise to commuters.

令通勤者大为意外。

Their teams of engineers stayed on, making them two of the many “acqui-hires” that the biggest companies have used to feed their great hunger for tech talent.

它们的工程师团队留了下来，这使它们成为众多“收购式招聘”中的两例——最大的那些公司用这种方式来满足自己对技术人才的巨大渴求。

To Microsoft’s critics, the fates of Wunderlist and Sunrise are examples of a remorseless drive by Big Tech to chew up any innovative companies that lie in their path.

在微软的批评者看来，Wunderlist和Sunrise的命运是科技巨头无情地吞并挡在其道路上的一切创新公司的例证。

Between them, the five biggest tech companies have spent an average of only $3.4 billion a year on sub-$1 billion acquisitions over the past five years — a drop in the ocean compared with their massive financial reserves, and the more than $130 billion of venture capital that was invested in the US last year.

过去五年，这五家最大的科技公司平均每年在10亿美元以下的收购上总共只花了34亿美元——与它们庞大的财务储备以及去年在美国投入的1300多亿美元风险投资相比，这只是沧海一粟。

However, critics say the big companies use such deals to buy their most threatening potential competitors before their businesses have a chance to gain momentum, in some cases as part of a “buy and kill” tactic to simply close them down.

然而，批评者表示，大公司利用此类交易，在最具威胁的潜在竞争对手的业务有机会发展壮大之前就将其买下，有时这是“收购并扼杀”策略的一部分，直接将其关闭。

Microsoft’s critics believe that the big tech companies tend to ____

微软的批评者认为，大型科技公司往往____

weaken big tech companies.

削弱大型科技公司。

limit Big Tech’s expansion.

限制科技巨头的扩张。

For the five biggest tech companies, their small acquisitions have ____

对五家最大的科技公司来说，它们的小型收购____

We tend to think that friends and family members are our biggest sources of connection, laughter, and warmth.

我们往往认为，朋友和家人是我们获得联系、欢笑和温暖的最大来源。

Britain’s towns, it is true, are not prevented from applying, but they generally lack the resources to put together a bid to beat their bigger competitors.

诚然，英国的城镇并未被禁止申请，但它们通常缺乏资源来准备一份能击败更大竞争对手的申办方案。

In some ways the scientific publishing model resembles the economy of the social internet: labour is provided free in exchange for the hope of status, while huge profits are made by a few big firms who run the market places.

从某些方面来看，科学出版模式与社交网络经济相似：劳动力被免费提供，以换取获得地位的希望，而巨额利润则被少数几家经营市场平台的大公司赚走。

But mayors and councillors can only do so much about a problem that is far bigger than any one city or town.

但对于一个远远超出任何一个城镇范围的问题，市长和议员们所能做的十分有限。

That’s a big change from the previous generation.

这与上一代人相比是一个很大的变化。

Financial regulators in Britain have imposed a rather unusual rule on the bosses of big banks.

英国金融监管机构对大银行的老板们实施了一项相当不同寻常的规定。

College officials also tend to emphasize that the goal of grade forgiveness is less about the grade itself and more about encouraging students to retake courses critical to their degree program and graduation without incurring a big penalty.

大学官员还往往强调，成绩豁免的目的与其说是成绩本身，不如说是鼓励学生重修那些对其学位课程和毕业至关重要的课程，而不必因此受到严重惩罚。

States will be able to force more people to pay sales tax when they make online purchases under a Supreme Court decision Thursday that will leave shoppers with lighter wallets but is a big financial win for states.

根据最高法院周四作出的一项裁决，各州将能够迫使更多人在网购时缴纳销售税，这项裁决会让购物者的钱包变瘪，但对各州来说是一场重大的财政胜利。

The ruling is a victory for big chains with a presence in many states, since they usually collect sales tax on online purchases already.

这项裁决对在许多州都有实体存在的大型连锁店来说是一场胜利，因为它们通常已经在对网购商品征收销售税。

Big chains have been collecting sales tax nationwide because they typically have physical stores in whatever state a purchase is being shipped to.

大型连锁店一直在全国范围内征收销售税，因为无论商品运往哪个州，它们通常都在当地有实体店。

Big chain owners.

大型连锁店的老板。

They could even be harmful, satisfying a need to have "done our bit" without ever progressing onto bigger, bolder, more effective actions — a kind of "moral licensing" that eases our concerns and stops us doing more and asking more of those in charge.

它们甚至可能有害，因为它们满足了我们“已尽了自己一份力”的需要，却从未推动我们采取更大、更大胆、更有效的行动——这是一种“道德许可”，它缓解了我们的担忧，却让我们不再做更多的事，也不再对掌权者提出更多要求。

Technology will improve society in ways big and small over the next few years, yet this will be little comfort to those who find their lives and careers upended by automation.

在未来几年里，技术将以或大或小的方式改善社会，然而对于那些生活和事业被自动化颠覆的人来说，这几乎算不上什么安慰。

If software promises to save lives on the scale that drugs now can, big data may be expected to behave as a big pharma has done.

如果软件有望像如今的药物那样大规模地拯救生命，那么可以预料，大数据的行为方式会像大型制药公司过去那样。

If software promises to save lives on the scale that drugs now can, big data may be expected to behave as a big pharma has done.

如果软件有望像如今的药物那样大规模地拯救生命，那么可以预料，大数据的行为方式会像大型制药公司过去那样。

the vicious rivalry among big pharmas.

大型制药公司之间的恶性竞争。

the monopoly of big data by tech giants.

科技巨头对大数据的垄断。

used to have big financial concerns.

过去有很大的经济顾虑。

The advance is driven in part by vehicle manufacturers, who are placing big bets on battery-powered electric vehicles.

这一进步在一定程度上是由汽车制造商推动的，他们正在电池驱动的电动汽车上下大赌注。

So keep it simple: “Hi”, “Hey” or “Hello” — do the best you can to gather all of the enthusiasm and energy you can, put on a big smile and say “Hi”.

所以要简单：“嗨”“嘿”或“你好”——尽你所能聚集起全部的热情和活力，露出灿烂的笑容，说一声“嗨”。

In their eagerness to build bigger telescopes, they forgot that science is not the only way of understanding the world.

他们急于建造更大的望远镜，却忘记了科学并不是认识世界的唯一途径。

At the next election none of the big parties seem likely to endorse this sentiment.

在下一次大选中，似乎没有一个大党可能支持这种情感。

enable students to make big quick money.

让学生快速赚大钱。

volunteer to set up an equally big habitat.

自愿建立一个同样大的栖息地。

While younger people are somewhat more optimistic than their elders about the prospects for those starting out today, big majorities in both groups believe those “just getting started in life” face a tougher climb than earlier generations in reaching such signpost achievements as securing a good-paying job, starting a family, managing debt, and finding affordable housing.

尽管年轻人对如今刚起步者的前景比长辈们稍微乐观一些，但两个群体中的大多数人都认为，那些“刚刚开启人生”的人在实现诸如获得一份高薪工作、成家、管理债务和找到负担得起的住房等标志性成就方面，要比前几代人面临更艰难的攀登。

Too often we believe that a new job, bigger house or better car will be the magic silver bullet that will allow us to finally be content, but the reality is these things have very little lasting impact on our happiness levels.

我们常常以为，一份新工作、一栋更大的房子或一辆更好的车会是让我们最终感到满足的灵丹妙药，但现实是，这些东西对我们的幸福水平几乎没有持久的影响。

Their thesis — that a relatively modest intervention could have a big impact — was based on the view that first-generation students may be most lacking not in potential but in practical knowledge about how to deal with the issues that face most college students.

他们的论点——相对温和的干预可以产生巨大影响——基于这样一种观点：第一代大学生最缺乏的可能不是潜力，而是如何应对大多数大学生所面临问题的实用知识。

There was a big jump in the number of people who report voluntarily working part-time.

自称自愿从事兼职工作的人数大幅增加。

But most law graduates never get a big-firm job.

但大多数法学毕业生始终没能进入大律所工作。

the prospect of working in big firms.

在大律所工作的前景。

This is now a question for Gloria Mackenzie, an 84-year-old widow who recently emerged from her small, tin-roofed house in Florida to collect the biggest undivided lottery jackpot in history.

这正是格洛丽亚·麦肯齐如今面临的问题。这位84岁的寡妇最近从她在佛罗里达州那间铁皮屋顶的小房子里走出来，领取了史上最大的一笔独得彩票头奖。

A big house.

一座大房子。

But Dr. Uri Simonsohn speculated that an inability to consider the big [picture] was leading decision-makers to be biased by the daily samples of information they were working with.

但乌里·西蒙松博士推测，无法顾全大局会导致决策者受到他们每天所处理的信息样本的影响而产生偏差。

Davidson’s article is one of a number of pieces that have recently appeared making the point that the reason we have such stubbornly high unemployment and declining middle-class incomes today is largely because of the big drop in demand because of the Great Recession, but it is also because of the advances in both globalization and the information technology revolution, which are more rapidly than ever replacing labor with machines or foreign workers.

戴维森的文章是近来出现的众多文章之一，这些文章都指出：如今失业率居高不下、中产阶级收入不断下降，很大程度上是由于大衰退导致需求大幅下滑，但也是由于全球化和信息技术革命的推进，它们正以前所未有的速度用机器或外国工人取代劳动力。

Come and Go: Big Mistake.

来来去去：大错特错

Legal or Illegal: Big Mistake.

合法或非法：大错特错

Bankers' fat pay packets have attracted much criticism, but a public-sector system that does not reward high achievers may be a much bigger problem for America.

银行家的丰厚薪酬招致了诸多批评，但一个不奖励高成就者的公共部门体系对美国来说可能是个大得多的问题。

At the very least, it has awoken us from our national fever dream of easy riches and bigger houses, and put a necessary end to an era of reckless personal spending.

至少，它把我们从轻松致富、住更大房子的全民狂热梦想中唤醒，并为个人肆意挥霍的时代画上了必要的句号。

A big survey of Indian households in 2004 found that nearly 40% of emigrants had more than a high-school education, compared with around 3.3% of all Indians over the age of 25.

2004年一项针对印度家庭的大型调查发现，近40%的移民受过高中以上教育，而在所有25岁以上的印度人中，这一比例约为3.3%。

Mies's sophisticated presentation masked the fact that the spaces he designed were small and efficient, rather than big and often empty.

密斯精巧的设计表现手法掩盖了一个事实：他设计的空间小而实用，而非大而空旷。

However, Google and other big tech providers monitor their efficiency closely and make improvements.

不过，谷歌和其他大型科技公司都在密切监控自身的能效并加以改进。

Monitoring is the first step on the road to reduction, but there is much more to be done, and not just by big companies.

监控是迈向减排之路的第一步，但要做的事情还有很多，而且不只是大公司需要去做。

And anything that raises GPAs will likely make students — who, at the end of the day, are paying the bill — feel they’ve gotten a better value for their tuition dollars, which is another big concern for colleges.

而任何能提高GPA的做法都可能让学生——他们毕竟是付钱的人——觉得自己交的学费更值，这是大学关心的另一件大事。

The idea of involving children in a big decision is a great idea because it can help them feel a sense of control and ownership in what can be an overwhelming process, said Ryan Hooper, clinical psychologist in Chicago.

芝加哥临床心理学家瑞安·胡珀说，让孩子参与重大决定是个好主意，因为在这个可能令人不知所措的过程中，这能帮助他们获得一种掌控感和主人翁意识。

It has not gotten anywhere close to that, and one big reason is sticker shock: Passengers must pay $85 every five years to process their background checks.

它离这一目标还差得很远，一个重要原因是价格令人咋舌：乘客每五年必须支付85美元用于办理背景审查。

Calls to disassemble all telescopes on Mauna Kea or to ban future development there ignore the reality that astronomy and Hawaiian culture both seek to answer big questions about who we are, where we come from and where we are going.

要求拆除莫纳克亚山上所有望远镜或禁止今后在那里进行开发的呼声，忽视了这样一个现实：天文学和夏威夷文化都在试图回答关于我们是谁、我们从哪里来、我们要到哪里去的重大问题。

Despite the appeals court’s decision, big questions remain unanswered.

尽管上诉法院已作出裁决，一些重大问题仍悬而未决。