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Museum visitors can still learn as much from artifacts’ copies after the originals are returned.

原件归还后，博物馆参观者仍能从文物复制品中学到同样多的东西。

As an effective Washington operator, Hayden sensed that he could capitalize on the expedition’s stunning visuals. He asked Jackson to print out large copies and distributed them, along with reproductions of Moran’s paintings, to each member of Congress. “The visualization, particularly those photographs, really hit home that this is something that has to be protected,” says Murphy.

作为一名在华盛顿很有手腕的人物，海登意识到他可以利用这次考察所获得的震撼影像。他让杰克逊冲印出大幅照片，并将这些照片连同莫兰画作的复制品一起分发给每一位国会议员。“这些视觉呈现，特别是那些照片，真正让人深刻认识到这是必须加以保护的东西，”墨菲说。

The success of Sci-Hub, which relies on researchers passing on copies they have themselves legally accessed, shows the legal ecosystem has lost legitimacy among its users and must be transformed so that it works for all participants.

Sci-Hub依靠研究人员转发他们自己合法获取的副本而取得成功，这表明合法的出版生态系统已在其用户中失去了正当性，必须加以变革，使其对所有参与者都有效。

For example, AI can be used to analyse what type of advertising content or copy would be appropriate to ‘speak’ to a specific target customer group by revealing information about trends and preferences through the analysis of big data.

例如，人工智能可以通过分析大数据揭示有关趋势和偏好的信息，从而分析哪种广告内容或文案适合向特定目标客户群“喊话”。