hijack困难

By offering on-trend items at dirt-cheap prices, Cline argues, these brands have hijacked fashion cycles, shaking an industry long accustomed to a seasonal pace.

克莱因认为，这些品牌以极其低廉的价格提供潮流单品，从而劫持了时尚周期，撼动了一个长期习惯于按季节节奏运转的行业。

Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.

这种被劫持的媒体与赢得媒体恰恰相反：一项资产或一场营销活动沦为消费者、其他利益相关者或活动人士手中的人质，他们会对某个品牌或产品提出负面指控。

Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them.

例如，社交网络的成员正逐渐认识到，他们可以劫持媒体，向最初创建这些媒体的企业施压。

responding effectively to hijacked media.

有效应对被劫持的媒体。

taking advantage of hijacked media.

利用被劫持的媒体。

Conflict between hijacked and earned media.

被劫持媒体与赢得媒体之间的冲突。