hostage中等

Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.

这种被劫持的媒体与赢得媒体恰恰相反：一项资产或一场营销活动沦为消费者、其他利益相关者或活动人士手中的人质，他们会对某个品牌或产品提出负面指控。