company简单

Section 5 of the FTC Act empowers the FTC to initiate enforcement action against unfair or deceptive acts, meaning the FTC can only act after the fact if a company’s privacy practices are misleading or cause unjustified consumer harm.

《联邦贸易委员会法》第5条授权联邦贸易委员会对不公平或欺骗性行为采取执法行动，这意味着只有当一家公司的隐私做法具有误导性或对消费者造成不当损害时，联邦贸易委员会才能事后采取行动。

It has disappointed insurance companies.

它令保险公司失望。

Both of these books are published next week by Penguin Random House (PRH), a company currently involved in a stand-off with Waterstones.

这两本书都将于下周由企鹅兰登书屋（PRH）出版，而这家公司目前正与水石书店陷入僵持。

A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus [exclusively] on finding ways to grow.

增长团队由公司内部不同部门的成员组成，它利用协作的力量，{{3}}专注于寻找增长的途径。

Prior to forming a growth team, the software company BitTorrent had 50 employees working in the [traditional] departments of engineering, marketing and product development.

在组建增长团队之前，软件公司BitTorrent有50名员工，分别在工程、营销和产品开发这几个{{5}}部门工作。

Among the most popular ways they are doing this, the company said, is by reducing their overall expenses, securing life insurance or maximizing their contributions to retirement accounts.

该公司表示，他们最常用的方式包括减少总体开支、购买人寿保险或尽可能多地向退休账户缴款。

Businesses should engage in conversations with IT, compliance, risk, and legal teams to review their privacy policy, and include in the discussion the customer/user experience designers and coders responsible for the company’s user interface, as well as the marketers and advertisers responsible for sign-ups, checkout baskets, pricing, and promotions.

企业应与信息技术、合规、风险和法律团队展开对话，审查其隐私政策，并让负责公司用户界面的客户/用户体验设计师和程序员，以及负责注册、购物车结算、定价和促销的营销人员和广告人员也参与讨论。

The regulations aim to ban dark patterns — this means prohibiting companies from using “confusing language or unnecessary steps such as forcing them to click through multiple screens or listen to reasons why they shouldn’t opt out.”

这些法规旨在禁止暗黑模式——这意味着禁止公司使用“令人困惑的语言或不必要的步骤，例如强迫消费者点击多个页面，或听取他们为什么不应该选择退出的理由”。

grant companies data privacy rights.

授予公司数据隐私权

From the early days of broadband, advocates for consumers and web-based companies worried that the cable and phone companies selling broadband connections had the power and incentive to favor affiliated websites over their rivals’.

从宽带发展早期开始，消费者和网络公司的拥护者就担心，销售宽带连接的有线电视公司和电话公司有能力也有动机偏袒其附属网站，而亏待竞争对手的网站。

From the early days of broadband, advocates for consumers and web-based companies worried that the cable and phone companies selling broadband connections had the power and incentive to favor affiliated websites over their rivals’.

从宽带发展早期开始，消费者和网络公司的拥护者就担心，销售宽带连接的有线电视公司和电话公司有能力也有动机偏袒其附属网站，而亏待竞争对手的网站。

When it comes to AI in business, we often hear about it in relation to automation and the impending loss of jobs, but in what ways is AI changing companies and the larger economy that don’t involve doom-and-gloom mass unemployment predictions?

说到商业领域的人工智能，我们常听到它与自动化以及即将到来的失业联系在一起，但人工智能在哪些方面正在改变企业和更大范围的经济，而又不涉及那些悲观的大规模失业预测呢？

A recent survey of manufacturing and service industries from Tata Consultancy Services found that companies currently use AI more often in computer-to-computer activities than in automating human activities.

塔塔咨询服务公司最近对制造业和服务业进行的一项调查发现，目前企业更多地将人工智能用于计算机与计算机之间的活动，而不是用于将人类活动自动化。

Here are a few ways AI is aiding companies without replacing employees:

以下是人工智能在不取代员工的情况下帮助企业的几种方式：

Companies are using artificial intelligence to remove some of the unconscious bias from hiring decisions.

企业正在利用人工智能消除招聘决策中的一些无意识偏见。

One company that’s doing this is called Blendoor.

一家正在这样做的公司名叫Blendoor。

One company in the UK, Phrasee, claims their software can outperform humans by up to 10 percent when it comes to email open rates.

英国一家名为Phrasee的公司声称，在邮件打开率方面，他们的软件可以比人类高出多达10%。

Energy companies can use AI to help customers reduce their electricity bills, saving them money while helping the environment.

能源公司可以利用人工智能帮助客户减少电费，在为他们省钱的同时也有益于环境。

Companies can also optimize their own energy use and cut down on the cost of electricity.

企业还可以优化自身的能源使用，降低电力成本。

Insurance companies, meanwhile, can base their premiums on AI models that more accurately assess risk.

与此同时，保险公司可以根据能更准确评估风险的人工智能模型来确定保费。

A number of companies, particularly in energy and transportation, use AI image processing technology to inspect infrastructure and prevent equipment failure or leaks before they happen.

许多企业，尤其是能源和交通领域的企业，利用人工智能图像处理技术检查基础设施，在设备故障或泄漏发生之前加以预防。

There are also companies like Acquisio, which analyzes advertising performance across multiple channels like Adwords, Bing and social media and makes adjustments or suggestions about where advertising funds will yield best results.

还有像Acquisio这样的公司，它分析Adwords、必应和社交媒体等多个渠道的广告效果，并就广告资金投向哪里能产生最佳效果作出调整或提出建议。

Before, they might not insure the ones who felt like a high risk or charge them too much, or they would charge them too little and then it would cost the company money.

以前，他们可能不给那些看起来高风险的人投保，或者向他们收取过高的保费；又或者收费过低，结果让公司赔钱。

For individual companies, the temptation is always to let go of workers whose skills are no longer in demand and replace them with those whose skills are.

对单个公司来说，它们总是倾向于解雇那些技能不再被需要的员工，并用技能仍有需求的人来替代他们。

AT&T is often given as the gold standard of a company that decided to do a massive reskilling program rather than go with a fire-and-hire strategy.

AT&T常被视为一家公司决定开展大规模再培训项目、而不采取“解雇再招聘”策略的典范。

Other companies had also pledged to create their own plans.

其他公司也曾承诺制定自己的计划。

The effort was a collective one and involved other companies as well as a Swedish university.

这项努力是集体性的，参与者包括其他公司以及一所瑞典大学。

Their teams of engineers stayed on, making them two of the many “acqui-hires” that the biggest companies have used to feed their great hunger for tech talent.

它们的工程师团队留了下来，这使它们成为众多“收购式招聘”中的两例——最大的那些公司用这种方式来满足自己对技术人才的巨大渴求。

To Microsoft’s critics, the fates of Wunderlist and Sunrise are examples of a remorseless drive by Big Tech to chew up any innovative companies that lie in their path.

在微软的批评者看来，Wunderlist和Sunrise的命运是科技巨头无情地吞并挡在其道路上的一切创新公司的例证。

Like other start-up investors, Mr Arnold’s own business often depends on selling start-ups to larger tech companies, though he admits to mixed feelings about the result: “I think these things are good for me, if I put my selfish hat on.

和其他初创公司投资者一样，阿诺德先生自己的生意也常常依赖于把初创公司卖给更大的科技公司，不过他承认对这样的结果心情复杂：“如果从自私的角度看，我认为这些事情对我有好处。

This week, it asked the five most valuable US tech companies for information about their many small acquisitions over the past decade.

本周，它要求美国市值最高的五家科技公司提供过去十年中它们众多小型收购的信息。

Between them, the five biggest tech companies have spent an average of only $3.4 billion a year on sub-$1 billion acquisitions over the past five years — a drop in the ocean compared with their massive financial reserves, and the more than $130 billion of venture capital that was invested in the US last year.

过去五年，这五家最大的科技公司平均每年在10亿美元以下的收购上总共只花了34亿美元——与它们庞大的财务储备以及去年在美国投入的1300多亿美元风险投资相比，这只是沧海一粟。

However, critics say the big companies use such deals to buy their most threatening potential competitors before their businesses have a chance to gain momentum, in some cases as part of a “buy and kill” tactic to simply close them down.

然而，批评者表示，大公司利用此类交易，在最具威胁的潜在竞争对手的业务有机会发展壮大之前就将其买下，有时这是“收购并扼杀”策略的一部分，直接将其关闭。

Microsoft’s critics believe that the big tech companies tend to ____

微软的批评者认为，大型科技公司往往____

weaken big tech companies.

削弱大型科技公司。

For the five biggest tech companies, their small acquisitions have ____

对五家最大的科技公司来说，它们的小型收购____

The bills are similar to a measure recently adopted in California, which last year became the first state to require gender quotas for private companies.

这些法案与加利福尼亚州最近通过的一项措施类似，加州去年成为第一个要求私营公司实行性别配额的州。

Requiring companies to make gender the primary qualification for board membership will inevitably lead to less experienced private sector boards.

要求公司把性别作为董事会成员的首要条件，必然会导致私营部门董事会经验不足。

Many French politicians and media outlets have referred to this as a “GAFA tax,” meaning that it is designed to apply primarily to companies such as Google, Apple, Facebook and Amazon — in other words, multinational tech companies based in the United States.

许多法国政界人士和媒体将其称为“GAFA税”，意思是该税主要针对谷歌、苹果、脸书和亚马逊等公司——换句话说，就是总部设在美国的跨国科技公司。

Many French politicians and media outlets have referred to this as a “GAFA tax,” meaning that it is designed to apply primarily to companies such as Google, Apple, Facebook and Amazon — in other words, multinational tech companies based in the United States.

许多法国政界人士和媒体将其称为“GAFA税”，意思是该税主要针对谷歌、苹果、脸书和亚马逊等公司——换句话说，就是总部设在美国的跨国科技公司。

But it has already sparked significant controversy, with the United States trade representative opening an investigation into whether the tax discriminates against American companies, which in turn could lead to trade sanctions against France.

但它已经引发了重大争议，美国贸易代表已就该税是否歧视美国公司展开调查，而这反过来可能导致对法国的贸易制裁。

France’s planned tax is a clear warning: Unless a broad consensus can be reached on reforming the international tax system, other nations are likely to follow suit, and American companies will face a cascade of different taxes from dozens of nations that will prove burdensome and costly.

法国计划征收的这项税是一个明确的警告：除非能在改革国际税收体系上达成广泛共识，否则其他国家很可能会效仿，美国公司将面临来自数十个国家的一连串不同税收，这将带来沉重的负担和高昂的成本。

protect French companies’ interests.

保护法国公司的利益。

is being resisted by US companies.

正遭到美国公司的抵制。

Today’s CEO, at least for major American firms, must have many more skills than simply being able to “run the company.”

如今的首席执行官，至少就美国大公司而言，必须具备的技能远不止于能够“经营公司”。

CEOs must have a good sense of financial markets and maybe even how the company should trade in them.

首席执行官必须对金融市场有很好的了解，甚至还要懂得公司应如何在其中进行交易。

Then there’s the fact that large American companies are much more globalized than ever before, with supply chains spread across a larger number of countries.

此外，美国大公司比以往任何时候都更加全球化，其供应链遍布更多的国家。

Plus, virtually all major American companies are becoming tech companies, often with their own research and development.

而且，几乎所有美国大公司都在成为科技公司，往往拥有自己的研发部门。

Plus, virtually all major American companies are becoming tech companies, often with their own research and development.

而且，几乎所有美国大公司都在成为科技公司，往往拥有自己的研发部门。

Furthermore, the highest CEO salaries are paid to outside candidates, not to the cozy insider picks, another sign that high CEO pay is not some kind of depredation at the expense of the rest of the company.

此外，最高的首席执行官薪酬是付给外部人选的，而不是付给关系亲密的内部人选，这是另一个迹象，表明首席执行官的高薪并非某种以牺牲公司其他人利益为代价的掠夺。

And the stock market reacts positively when companies tie CEO pay to, say, stock prices, a sign that those practices build up corporate value not just for the CEO.

而且，当公司把首席执行官的薪酬与（比如说）股价挂钩时，股市会作出积极反应，这表明这些做法所提升的公司价值不仅仅惠及首席执行官。

establish closer ties with tech companies.

与科技公司建立更紧密的联系。

operate more globalized companies.

经营更加全球化的公司。

Restrictions that keep highly polluting cars out of certain areas — city centres, “school streets”, even individual roads — are a response to the absence of a larger effort to properly enforce existing regulations and require auto companies to bring their vehicles into compliance.

禁止高污染汽车进入某些区域——市中心、“学校街道”，甚至个别道路——的限制措施，是对缺乏更大力度的努力的一种回应，这种努力指的是切实执行现有法规并要求汽车公司使其车辆达标。

It can be learned from the last paragraph that auto companies ____

从最后一段可以得知，汽车公司____

“Short-termism” or the desire for quick profits, has worsened in publicly traded companies, says the Bank of England’s top economist, Andrew Haldane.

英格兰银行首席经济学家安德鲁·霍尔丹表示，“短期主义”即追求快速获利的欲望，在上市公司中已经愈演愈烈。

Transient investors, who demand high quarterly profits from companies, can hinder a firm’s efforts to invest in long-term research or to build up customer loyalty.

短期投资者要求公司获得高额季度利润，这可能会妨碍公司投资于长期研究或培养客户忠诚度的努力。

In the US, the Sarbanes-Oxley Act of 2002 has pushed most public companies to defer performance bonuses for senior executives by about a year, slightly helping reduce “short-termism.”

在美国，2002年的《萨班斯-奥克斯利法案》促使大多数上市公司将高管的绩效奖金推迟约一年发放，这在一定程度上有助于减少“短期主义”。

In France, shareholders who hold onto a company investment for at least two years can sometimes earn more voting rights in a company.

在法国，持有一家公司投资至少两年的股东有时可以在公司中获得更多投票权。

In France, shareholders who hold onto a company investment for at least two years can sometimes earn more voting rights in a company.

在法国，持有一家公司投资至少两年的股东有时可以在公司中获得更多投票权。

Within companies, the right compensation design can provide incentives for executives to think beyond their own time at the company and on behalf of all stakeholders.

在公司内部，恰当的薪酬设计可以激励高管们超越自己在公司的任期去思考，并代表所有利益相关者的利益。

Within companies, the right compensation design can provide incentives for executives to think beyond their own time at the company and on behalf of all stakeholders.

在公司内部，恰当的薪酬设计可以激励高管们超越自己在公司的任期去思考，并代表所有利益相关者的利益。

the solid structure of publicly traded companies.

上市公司的稳固结构。

It is argued that the influence of transient investment on public companies can be ______

文中认为，短期投资对上市公司的影响可能是______

The challenge of coping with automation underlines the need for the U.S. to revive its fading business dynamism: Starting new companies must be made easier.

应对自动化的挑战凸显出美国有必要重振其日渐衰退的商业活力：必须让创办新公司变得更容易。

The U.S. needs the new companies that will invent them.

美国需要能发明这些用途的新公司。

Taxes on low-wage labor need to be cut, and wage subsidies such as the earned income tax credit should be expanded: This would boost incomes, encourage work, reward companies for job creation, and reduce inequality.

对低薪劳动者的税收需要削减，而诸如劳动所得税抵免之类的工资补贴应当扩大：这将提高收入、鼓励工作、奖励创造就业的公司，并减少不平等。

DeepMind is one of the leading artificial intelligence (AI) companies in the world.

DeepMind是世界领先的人工智能（AI）公司之一。

That would be the people who buy advertising from them — and Facebook and Google, the two virtual giants, dominate digital advertising to the disadvantage of all other media and entertainment companies.

客户是那些从它们那里购买广告的人——而脸书和谷歌这两大虚拟巨头主导着数字广告，损害了所有其他媒体和娱乐公司的利益。

But it did so while holding its nose at the ethics of his conduct, which included accepting gifts such as a Rolex watch and a Ferrari automobile from a company seeking access to government.

但法院在这样做的同时，对他的行为在道德上表示了鄙夷，他的行为包括从一家寻求接近政府的公司收受劳力士手表和法拉利汽车等礼物。

David Graddol concludes that monoglot English graduates face a bleak economic future as qualified multilingual youngsters from other countries are proving to have a competitive advantage over their British counterparts in global companies and organisations.

戴维·格拉多尔的结论是，只会说英语的毕业生面临着黯淡的经济前景，因为事实证明，来自其他国家、能力合格且会说多种语言的年轻人在跨国公司和组织中比英国同龄人更具竞争优势。

New research suggests that CSR may create monetary value for companies — at least when they are prosecuted for corruption.

新的研究表明，企业社会责任可能会为公司创造经济价值——至少在公司因腐败被起诉时是如此。

First, consumers may take CSR spending as a “signal” that a company’s products are of high quality.

首先，消费者可能把企业社会责任支出视为公司产品质量上乘的一种“信号”。

Second, customers may be willing to buy a company’s products as an indirect way to donate to the good causes it helps.

其次，顾客可能愿意购买一家公司的产品，以此间接地为该公司资助的公益事业捐款。

It argues that since prosecutors do not consume a company’s products as part of their investigations, they could be influenced only by the halo effect.

该研究认为，由于检察官在调查过程中并不消费公司的产品，他们只可能受到光环效应的影响。

Their analysis ruled out the possibility that it was firms’ political influence, rather than their CSR stand, that accounted for the leniency: Companies that contributed more to political campaigns did not receive lower fines.

他们的分析排除了一种可能性，即从轻处罚是因为公司的政治影响力而非其企业社会责任立场：为政治竞选捐款更多的公司并没有被处以更低的罚款。

In all, the study concludes that whereas prosecutors should only evaluate a case based on its merits, they do seem to be influenced by a company’s record in CSR.

总之，该研究得出结论：尽管检察官本应仅根据案件的是非曲直来评判，但他们似乎确实受到了公司企业社会责任记录的影响。

Nor does it reveal how much companies are banking on the halo effect, rather than the other possible benefits, when they decide their do-gooding policies.

它也没有揭示公司在决定其行善政策时，在多大程度上指望的是光环效应，而不是其他可能的好处。

But at least they have demonstrated that when companies get into trouble with the law, evidence of good character can win them a less costly punishment.

但至少他们已经证明，当公司惹上官司时，良好品行的证据能为它们赢得代价较小的惩罚。

According to Paragraph 2, CSR helps a company by ____

根据第二段，企业社会责任通过____帮助公司。

When prosecutors evaluate a case, a company’s CSR record ____

当检察官评判案件时，公司的企业社会责任记录____

The necessary amount of companies’ spending on it is unknown.

公司在这方面的必要支出额尚不清楚。

Companies’ financial capacity for it has been overestimated.

公司在这方面的财力被高估了。

Companies located in places with happier people invest more, according to a recent research paper.

根据最近的一篇研究论文，位于人们更快乐的地方的公司投资更多。

The researchers wanted to know if the [optimism] and inclination for risk-taking that come with happiness would [change] the way companies invested.

研究人员想知道，伴随快乐而来的{{4}}和冒险倾向是否会{{5}}公司的投资方式。

This same absence of moral purpose was wounding companies such as News International, she thought, making it more likely that it would lose its way as it had with widespread illegal telephone hacking.

她认为，同样是道德目标的缺失，正在伤害新闻国际这样的公司，使其更有可能迷失方向，就像它在大范围非法窃听电话事件中那样。

companies’ financial loss due to immoral practices.

公司因不道德行为而遭受的经济损失。

“If you and I parachuted back to Fortune 500 companies in 1990, we would see much less frequent use of terms like journey, mission, passion.

“如果你我空降回1990年的《财富》500强公司，我们会发现像‘旅程’‘使命’‘激情’这样的词用得要少得多。

There are lots and lots of CEOs in very different companies, but most think of themselves as coaches and this is their team and they want to win.”

形形色色的公司里有许许多多的首席执行官，但大多数都把自己看作教练，把公司看作自己的团队，并且想要获胜。”

But this seems to be the irony of office speak: Everyone makes fun of it, but managers love it, companies depend on it, and regular people willingly absorb it.

但这似乎正是职场用语的讽刺之处：人人都取笑它，可经理们喜欢它，公司依赖它，普通人也心甘情愿地接受它。

promote company image.

提升公司形象。

Companies find it to be fundamental.

公司认为它是根本性的。

Now, a new Web-based company has taken it a step [further] and developed the first “brain training program” designed to actually help people improve and regain their mental [sharpness].

如今，一家新的网络公司更进一步，开发出了首个“大脑训练项目”，旨在切实帮助人们提高并恢复头脑的敏锐度。

Though several fast-fashion companies have made efforts to curb their impact on labor and the environment — including H&M, with its green Conscious Collection line — Cline believes lasting change can only be effected by the customer.

尽管已有几家快时尚公司努力减少自身对劳工和环境的影响——包括推出绿色“环保自觉”系列的H&M——但克莱因认为，持久的改变只能由顾客来实现。

By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.

通过观察人们在网上搜索什么、点击什么、说什么，公司可以把“行为定向”广告投向那些最有可能购买的人。

Getting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so.

收到DNT信号并不强制任何人停止追踪，尽管一些公司已承诺会这样做。

But her appeal was considered a failure: only 24 companies took it up.

但她的呼吁被认为是失败的：只有24家公司响应。

The company, a major energy supplier in New England, provoked justified outrage in Vermont last week when it announced it was reneging on a longstanding commitment to abide by the state's strict nuclear regulations.

这家公司是新英格兰地区的主要能源供应商，上周它宣布将违背遵守佛蒙特州严格核能法规的长期承诺，在该州激起了理所当然的愤慨。

Instead, the company has done precisely what it had long promised it would not: challenge the constitutionality of Vermont's rules in the federal court, as part of a desperate effort to keep its Vermont Yankee nuclear power plant running.

相反，该公司恰恰做了它长期承诺不会做的事：在联邦法院质疑佛蒙特州法规的合宪性，以此作为让其佛蒙特扬基核电站继续运营的孤注一掷之举。

As a condition of receiving state approval for the sale, the company agreed to seek permission from state regulators to operate past 2012.

作为获得州政府批准这笔交易的条件，该公司同意，若要在2012年之后继续运营，须征得州监管机构的许可。

Then, too, the company went along.

当时，该公司也同意了。

A string of accidents, including the partial collapse of a cooling tower in 2007 and the discovery of an underground pipe system leakage, raised serious questions about both Vermont Yankee's safety and Entergy's management — especially after the company made misleading statements about the pipe.

一连串事故，包括2007年一座冷却塔的部分坍塌以及地下管道系统泄漏的发现，令人严重质疑佛蒙特扬基核电站的安全性和安特吉公司的管理——尤其是在该公司就管道问题发表误导性声明之后。

Now the company is suddenly claiming that the 2002 agreement is invalid because of the 2006 legislation, and that only the federal government has regulatory power over nuclear issues.

如今该公司突然声称，由于2006年的立法，2002年的协议已经无效，而且只有联邦政府才对核问题拥有监管权。

The company seems to have concluded that its reputation in Vermont is already so damaged that it has nothing left to lose by going to war with the state.

该公司似乎认定自己在佛蒙特州的声誉已经受损严重，即使与该州开战也没什么可再失去的了。

Pledging to run Pilgrim safely, the company has applied for federal permission to keep it open for another 20 years.

该公司承诺安全运营朝圣者核电站，并已申请联邦许可，让其再运营20年。

But as the Nuclear Regulatory Commission (NRC) reviews the company's application, it should keep in mind what promises from Entergy are worth.

但核管理委员会（NRC）在审查该公司的申请时，应当记住安特吉公司的承诺究竟价值几何。

company

公司；陪伴

Companies had won patents for isolated DNA for decades — by 2005 some 20% of human genes were patented.

几十年来，公司一直能为分离出的DNA获得专利——到2005年，约20%的人类基因已获得专利。

The chief executive of Myriad, a company in Utah, said the ruling was a blessing to firms and patients alike.

这家位于犹他州的公司的首席执行官说，该裁决对企业和患者都是福音。

But as companies continue their attempts at personalized medicine, the courts will remain rather busy.

但随着各公司继续尝试个性化医疗，法院仍将相当忙碌。

Companies are unlikely to file many more patents for human DNA molecules — most are already patented or in the public domain.

公司不太可能再为人类DNA分子申请更多专利——它们大多已获专利或已进入公有领域。

Companies are eager to win patents for “connecting the dots,” explains Hans Sauer, a lawyer for the BIO.

生物技术产业组织的律师汉斯·绍尔解释说，公司渴望为“连点成线”赢得专利。

It can be learned from Paragraph 1 that the biotech companies would like ____

从第1段可知，生物技术公司希望____

According to Hans Sauer, companies are eager to win patents for ____

据汉斯·绍尔说，公司渴望为____赢得专利

Rather than cloaking his exit in the usual vague excuses, he came right out and said he was leaving “to pursue my goal of running a company.”

他没有用通常那些含糊其辞的借口来掩饰自己的离职，而是直言不讳地说，他离开是“为了追求经营一家公司的目标”。

McGee says leaving without a position lined up gave him time to reflect on what kind of company he wanted to run.

麦吉说，在没有找好下家的情况下离职，使他有时间思考自己想经营一家什么样的公司。

While traditional “paid” media — such as television commercials and print advertisements — still play a major role, companies today can exploit many alternative forms of media.

虽然传统的“付费”媒体——如电视广告和平面广告——仍然发挥着重要作用，但如今的公司可以利用许多其他形式的媒体。

Consumers passionate about a product may create “earned” media by willingly promoting it to friends, and a company may leverage “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site.

热衷于某种产品的消费者可能会主动向朋友推荐该产品，从而创造出“赢得”媒体；而公司则可以向在其网站注册的顾客发送有关产品和促销的电子邮件提醒，借此利用“自有”媒体。

Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned.

其他营销者的入驻除了带来收入，还使该网站显得客观，让公司有机会了解有关其他公司营销吸引力的宝贵信息，并可能有助于为所有相关公司扩大用户流量。

Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned.

其他营销者的入驻除了带来收入，还使该网站显得客观，让公司有机会了解有关其他公司营销吸引力的宝贵信息，并可能有助于为所有相关公司扩大用户流量。

Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned.

其他营销者的入驻除了带来收入，还使该网站显得客观，让公司有机会了解有关其他公司营销吸引力的宝贵信息，并可能有助于为所有相关公司扩大用户流量。

If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk.

一旦发生这种情况，热情的消费者会设法说服他人抵制产品，从而使目标公司的声誉面临风险。

In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep.

在这种情况下，公司的反应可能不够迅速或周全，而学习的过程一直很艰难。

Google and Microsoft are among companies that already have these “single sign-on” systems that make it possible for users to [log in] just once but use many different services.

谷歌和微软等公司已经拥有这类“单点登录”系统，用户只需登录一次就能使用许多不同的服务。

They found that after a surprise departure, the probability that the company will subsequently have to restate earnings increases by nearly 20%.

他们发现，在董事意外离职后，公司随后不得不重报盈利的可能性增加了近20%。

Monitoring is the first step on the road to reduction, but there is much more to be done, and not just by big companies.

监控是迈向减排之路的第一步，但要做的事情还有很多，而且不只是大公司需要去做。