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n. 顾客，主顾53 次
Standing in the shoes of others fine tunes our social understanding, useful as we struggle to understand friends, neighbours, customers and co-workers.
设身处地为他人着想能微调我们的社会理解力，这在我们努力理解朋友、邻居、客户和同事时很有用。
U.S. customers historically tipped people they assumed were earning most of their income via tips, such as restaurant servers earning less than the minimum wage.
历史上，美国顾客给小费的对象，是那些他们认为大部分收入来自小费的人，比如收入低于最低工资的餐厅服务员。
These systems often prompted customers to tip for services that were not previously tipped.
这些系统常常提示顾客为以前不用付小费的服务支付小费。
Customers in the past nearly always paid tips after receiving a service, such as at the conclusion of a restaurant meal, after getting a haircut or once a pizza was delivered.
过去，顾客几乎总是在接受服务之后才付小费，比如在餐厅用餐结束时、理完发后或披萨送到时。
The prevalence of digital payment devices has made it easier to ask customers for a tip.
数字支付设备的普及让向顾客索要小费变得更容易。
Customers now routinely see menus of suggested default options — often well above 20% of what they owe.
如今顾客经常会看到一系列建议的默认选项——往往远高于应付金额的20%。
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However, many customers are frustrated because they feel they are being asked for too high of a tip too often.
然而，许多顾客感到不满，因为他们觉得自己被要求支付过高小费的次数太多了。
is becoming a burden for customers.
正成为顾客的负担。
So, instead of saying, “Martha, our current slogan is confusing and should be updated,” you could try, “Martha raises a great point that our current slogan has a long history for our stakeholders, but I wonder if we might be able to brainstorm a tagline that could build on that — and be clearer for new customers.”
所以，与其说“玛莎，我们现在的口号令人困惑，应该更新了”，你不妨试着说：“玛莎提出了很好的一点，我们现在的口号对利益相关者来说有着悠久的历史，但我想知道我们能否集思广益，在此基础上想出一句标语——并且让新客户更容易理解。”
Farmers’ markets are usually weekly or monthly events, most often with outdoor stalls, which allow farmers or producers to sell their food directly to customers.
农贸市场通常每周或每月举办一次，大多设有露天摊位，让农民或生产者可以直接向顾客出售他们的食物。
We are not boycotting PRH titles but we are doing our utmost to ensure that availability for customers remains good despite the lower overall levels of stock.”
我们并没有抵制企鹅兰登书屋的图书，而是在尽最大努力确保，尽管总体库存水平较低，顾客仍然能够顺利买到书。”
Their customers remain loyal.
他们的顾客依然忠诚。
For example, AI can be used to analyse what type of advertising content or copy would be appropriate to ‘speak’ to a specific target customer group by revealing information about trends and preferences through the analysis of big data.
例如，人工智能可以通过分析大数据揭示有关趋势和偏好的信息，从而分析哪种广告内容或文案适合向特定目标客户群“喊话”。
(46) AI can also be used to identify the lifestyle choices of customers regarding their hobbies, favourite celebrities, music choices, and fashions to provide unique content in marketing messages put out through social media.
(46) 人工智能还可用于识别客户在爱好、喜爱的名人、音乐选择和时尚等方面的生活方式选择，从而在通过社交媒体发布的营销信息中提供独特的内容。
AI can also provide a bridge between the need of the brand to communicate emotionally with the customer and identifying their rapidly changing needs.
人工智能还能在品牌与客户进行情感沟通的需要和识别客户快速变化的需求之间架起一座桥梁。
The main disadvantage of using AI to respond to customers is that there are concerns about trusting personal interactions to machines, which could lead not only to the subsequent loss of interpersonal connections, but also to a decrease in marketing personnel.
使用人工智能回应客户的主要弊端在于，人们担心把私人互动交给机器，这不仅可能导致随之而来的人际联系的丧失，还可能导致营销人员的减少。
(48) Algorithms that are used to simulate human interactions are creating many of these concerns, especially as no-one is quite sure what the outcomes of using AI to interact with customers will be.
(48) 用于模拟人际互动的算法正在引发许多此类担忧，尤其是因为没有人能确定使用人工智能与客户互动会带来什么结果。
(49) If customers are not willing to share data, AI will be starved of essential information and will not be able to function effectively or employ machine learning to improve its marketing content and communication.
(49) 如果客户不愿意分享数据，人工智能就会缺乏必要的信息，无法有效运作，也无法利用机器学习来改进其营销内容和沟通。
Therefore, unless customers are prepared to sign release agreements, the use of AI may become somewhat restricted in the future.
因此，除非客户愿意签署授权协议，否则人工智能的使用将来可能会受到一定限制。
Not only can AI help to create the marketing content, but it can also provide a non-intrusive way of delivering the content to the target customers.
人工智能不仅能帮助创作营销内容，还能提供一种不打扰用户的方式，把内容传递给目标客户。
Data can be gathered on where the customer can be engaged, such as location, devices used, website interactions, and sites visited, to display marketing messages in appropriate forms, including emails, social media posts, pop-up advertisements, and banners at an appropriate frequency.
可以收集关于在何处能够吸引客户的数据，如地理位置、所用设备、网站互动和访问过的网站，以便以恰当的形式、按恰当的频率展示营销信息，包括电子邮件、社交媒体帖子、弹窗广告和横幅广告。
(50) The non-intrusive delivery of the marketing messages in a way that is sensitive to the needs of the target customer is one of the critical challenges to the digital marketer.
(50) 以一种体察目标客户需求的方式、不打扰地传递营销信息，是数字营销人员面临的关键挑战之一。
The [problem] was that too many customers were using the basic, free version of their product.
{{6}}在于，太多客户在使用他们产品的基础免费版。
Most customers were simply unaware of the premium version and what it offered.
大多数客户只是不知道有高级版，也不知道它能提供什么。
Such improvements “allow our hens to forage for higher-quality natural feed that will be good for the land, the hens, and the eggs that we supply to our customers.”
这些改进“让我们的母鸡能够觅食更优质的天然饲料，这对土地、母鸡以及我们供应给顾客的鸡蛋都有好处。”
attracting customers to his products.
吸引顾客购买他的产品
Businesses should engage in conversations with IT, compliance, risk, and legal teams to review their privacy policy, and include in the discussion the customer/user experience designers and coders responsible for the company’s user interface, as well as the marketers and advertisers responsible for sign-ups, checkout baskets, pricing, and promotions.
企业应与信息技术、合规、风险和法律团队展开对话，审查其隐私政策，并让负责公司用户界面的客户/用户体验设计师和程序员，以及负责注册、购物车结算、定价和促销的营销人员和广告人员也参与讨论。
listen to customer feedback.
倾听客户反馈
Saving customers money
为客户省钱
Energy companies can use AI to help customers reduce their electricity bills, saving them money while helping the environment.
能源公司可以利用人工智能帮助客户减少电费，在为他们省钱的同时也有益于环境。
We’re also giving our customers better channels versus picking up the phone to accomplish something beyond human scale.
我们还为客户提供了更好的渠道，而不是拿起电话去完成超出人力范围的事情。
All good targets should have multiple criteria [relating to] critical factors such as time, money, quality and customer feedback.
所有好的目标都应该有多重标准，涉及时间、金钱、质量和客户反馈等关键因素。
Transient investors, who demand high quarterly profits from companies, can hinder a firm’s efforts to invest in long-term research or to build up customer loyalty.
短期投资者要求公司获得高额季度利润，这可能会妨碍公司投资于长期研究或培养客户忠诚度的努力。
Grade inflation — the gradual increase in average GPAs (grade-point averages) over the past few decades — is often considered a product of a consumer era in higher education, in which students are treated like customers to be pleased.
分数膨胀——过去几十年来平均GPA（平均绩点）的逐步上升——常被认为是高等教育消费时代的产物，在这个时代，学生被当作需要取悦的顾客。
The cases the court overturned said that if a business was shipping a customer’s purchase to a state where the business didn’t have a physical presence such as a warehouse or office, the business didn’t have to collect sales tax for the state.
被最高法院推翻的判例规定，如果一家企业将顾客购买的商品运往一个它没有仓库或办公室等实体存在的州，该企业就不必为该州代收销售税。
Customers were generally responsible for paying the sales tax to the state themselves if they weren’t charged it, but most didn’t realize they owed it and few paid.
如果顾客没有被收取销售税，通常要自己向州政府缴纳，但大多数人没有意识到自己欠税，很少有人缴纳。
Under the ruling Thursday, states can pass laws requiring out-of-state sellers to collect the state’s sales tax from customers and send it to the state.
根据周四的裁决，各州可以通过法律，要求州外卖家向顾客收取该州的销售税并上缴给该州。
It may be that the value of Whole Foods to Amazon is not so much the 460 shops it owns, but the records of which customers have purchased what.
也许全食超市对亚马逊的价值与其说是它拥有的460家门店，不如说是哪些顾客买了什么东西的记录。
The users of their services are not their customers.
它们服务的用户并不是它们的客户。
mess up customer records.
弄乱客户记录。
they are not defined as customers.
他们没有被界定为客户。
the benefits provided for digital giants’ customers.
为数字巨头的客户提供的好处。
Second, customers may be willing to buy a company’s products as an indirect way to donate to the good causes it helps.
其次，顾客可能愿意购买一家公司的产品，以此间接地为该公司资助的公益事业捐款。
“Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.”
他说：“想办法加快这一转型对他们来说是合理的，但如果你直接停掉印刷版，你最忠实的客户会对你非常不满。”
The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in.
按照这种想法，最忠实的客户仍能得到他们喜爱的产品，而且他们会觉得自己在帮助维持自己所信赖之物的品质。
is meant for the most loyal customers.
是专为最忠实的客户准备的。
The supermarket is designed to lure customers into spending as much time as possible within its doors.
超市的设计旨在引诱顾客在店内尽可能多地停留。
Reforming the system would help both lawyers and their customers.
改革这一制度对律师和他们的客户都有好处。
In fact, allowing non-lawyers to own shares in law firms would reduce costs and improve services to customers, by encouraging law firms to use technology and to employ professional managers to focus on improving firms’ efficiency.
事实上，允许非律师持有律所股份可以降低成本、改善对客户的服务，因为这会促使律所运用技术，并聘用职业经理人专注于提高律所的效率。
Though several fast-fashion companies have made efforts to curb their impact on labor and the environment — including H&M, with its green Conscious Collection line — Cline believes lasting change can only be effected by the customer.
尽管已有几家快时尚公司努力减少自身对劳工和环境的影响——包括推出绿色“环保自觉”系列的H&M——但克莱因认为，持久的改变只能由顾客来实现。
Consumers passionate about a product may create “earned” media by willingly promoting it to friends, and a company may leverage “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site.
热衷于某种产品的消费者可能会主动向朋友推荐该产品，从而创造出“赢得”媒体；而公司则可以向在其网站注册的顾客发送有关产品和促销的电子邮件提醒，借此利用“自有”媒体。
persuading customers into boycotting products.
劝说顾客抵制产品。
Fast-food chains should also stop offering “inducements” such as toys, cute animals and mobile phone credit to lure young customers, Stephenson said.
斯蒂芬森说，快餐连锁店还应停止提供玩具、可爱的动物玩偶和手机话费等“诱饵”来吸引年轻顾客。