串词文章 · 第 3 篇 · 科技与媒体
The Algorithm Story
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Nowadays Lin, a journalist for a digital journal, works on a mobile platform. Her editor instructed her to concentrate on an urgent controversy regarding privacy. A tech giant was set to upgrade its algorithm, and a high-profile celebrity claimed the app had hijacked her photos. Hunting for clues, Lin scanned a public database and inferred that the error had to do with automation in the first place. Her motive was not to bet on a dramatic headline but to assess the facts with accuracy.
如今,一家数字期刊的记者林在移动平台上工作。她的编辑指示她集中精力报道一场关于隐私的紧急争议。一家科技巨头即将升级其算法,一位备受瞩目的名人声称该应用劫持了她的照片。为了寻找线索,林浏览了一个公共数据库,并推断出这一错误首先与自动化有关。她的动机并不是押宝于一个戏剧性的标题,而是准确地评估事实。
Max, a generous engineering expert at a silicon chip firm, assisted her via a virtual call. He illustrated the mechanism: an automatic filter traces each click, attaches a tag and transfers it to storage. It can detect subtle signals, such as clips you skip or slogans you glimpse. In turn, it shows content that favors your preference. 'Nothing is random. It is a sophisticated, comprehensive web, where records never fade.'
麦克斯是一家硅芯片公司里一位慷慨的工程专家,他通过一次虚拟通话协助她。他阐明了其机制:一个自动过滤器追踪每一次点击,附上一个标签,并将其传送到存储器中。它能察觉细微的信号,比如你跳过的视频片段,或你瞥见的广告标语。作为回应,它会展示迎合你偏好的内容。“没有什么是随机的。这是一张精密而全面的网,其中的记录永不褪色。”
Lin traced the origin of the medium. Her grandfather worked for a rural station that broadcast news by satellite and cable. A technical gap meant villages lagged behind cities, and the scope of the press was confined to a few towns. Nonetheless, the station endured. Lin came to realise that each innovation builds on an older one: the infrastructure of cyberspace arose from obsolete tools like mechanical radar and electronic boxes.
林追溯了这种媒介的起源。她的祖父曾在一家乡村电台工作,该电台通过卫星和电缆播送新闻。技术差距意味着乡村落后于城市,新闻界的范围也被局限在少数几个城镇。尽管如此,这家电台仍然坚持了下来。林逐渐认识到,每一项创新都建立在更早的创新之上:网络空间的基础设施源自机械雷达和电子盒子这类过时的工具。
Max named another threat: pirates who rip films and cartoons and display them on fake sites. Copyright and patent law should uphold creators' rights, yet rigid rules hinder fair sharing, so a compromise is a necessity. One obscure site, whose sole aim was profit, accounted for a substantial slice of pirated copies. It converted each clip into a portable format. When the giant requested that it comply and withdraw the films, it defied the request and switched to a new address.
麦克斯又指出了另一个威胁:盗版者翻录电影和卡通片,并把它们展示在虚假网站上。版权和专利法本应维护创作者的权利,然而僵化的规则却妨碍了公平的分享,所以妥协是必要的。一个不知名的网站,其唯一目的是牟利,却占了盗版拷贝相当大的一部分。它把每个片段转换成便携的格式。当这家巨头要求它遵守规定并撤下这些电影时,它无视了这一要求,并换到了一个新的地址。
Fake news also misleads people. Aggressive sites distort facts, magnify trivial events and hint at things that contradict explicit evidence. A photo snapped at an odd angle can imply something absurd. Such flaws undermine trust and stimulate prejudice and bias. Vulnerable readers, confronted with one view, perceive it as the norm and reject opinions that differ. This phenomenon poses a profound harm in that it is rarely visible. Few readers register the tricks or have adequate time to check.
假新闻同样误导人们。激进的网站歪曲事实,夸大琐碎的事件,并暗示一些与明确证据相矛盾的事情。一张以奇怪角度拍下的照片可能暗示荒谬的事情。这样的缺陷损害信任,刺激偏见和成见。易受影响的读者面对一种观点,会把它视为常态,并拒绝不同的意见。这一现象造成了深远的危害,因为它很少被看见。很少有读者察觉到这些把戏,或者有足够的时间去核查。
In response to her report, the giant spoke on behalf of its users. It would scrap the flawed system, revise its terms and specify which sensitive data it retains. Users would be entitled to erase any record, and every recipient would be warned of a leak. It could not guarantee safety or rule out every risk, but it promised to restore trust and modify how it advertises. Its net profit would fall, plus maintenance and operational costs would rise, yet it chose to embrace this burden to make up for past harm.
为回应她的报道,这家巨头代表其用户发表了声明。它将废弃这个有缺陷的系统,修订其条款,并明确指出它保留哪些敏感数据。用户将有权删除任何记录,每一位接收者都会在发生泄露时得到警告。它无法保证安全,也无法排除每一种风险,但它承诺恢复信任,并修改其投放广告的方式。它的净利润将会下降,加上维护和运营成本将会上升,然而它选择接受这一负担,以弥补过去造成的伤害。
Max analysed the statistical data and made a forecast. Profit-oriented firms prevail in this phase, and users are at risk of losing control. Firms that tap new means of protection will thrive and flourish; those that lag will face an acute drain on users. Artificial assistants alleviate dull work, but dominant firms may acquire exclusive power in extreme cases. A further barrier is the high threshold of cost, which discourages smaller rivals. Do not overlook it: superiority in data is the real lever of power.
麦克斯分析了统计数据,并做出了预测。以利润为导向的公司在这一阶段占据上风,而用户则有失去控制权的风险。开发新保护手段的公司将会繁荣兴旺;落后的公司将面临用户的急剧流失。人工智能助手减轻了枯燥的工作,但在极端情况下,占主导地位的公司可能获得排他性的权力。另一个障碍是成本的高门槛,它使较小的对手望而却步。不要忽视这一点:数据上的优势才是权力真正的杠杆。
Lin crafted a straightforward sketch with emphasis on fundamental facts, edited it, updated the figures and arranged the visuals. Her script avoided complicated terms and depicted users as people. The publication was transmitted in a special edition, and feedback was overwhelming and largely favorable. Critics on the opposite side called it bleak and feared government interference. Nonetheless, the story prompted lawmakers to schedule a hearing and forged an alliance between rival firms. In addition, it highlighted an advance: better rules facilitate competition, enhance safety and diminish abuse.
林精心撰写了一份简明扼要的草稿,着重强调基本事实,对其进行了编辑,更新了数据,并布置了视觉图表。她的稿子避开了复杂的术语,把用户描绘成活生生的人。这篇报道以特刊的形式发出,反响热烈,而且大多是好评。持相反立场的批评者称它悲观灰暗,并担心政府的干预。尽管如此,这篇报道促使立法者安排了一场听证会,并促成了竞争对手之间的联盟。此外,它还凸显了一个进步:更好的规则促进竞争,增强安全,减少滥用。
That night Lin sat on the grey carpet. Her battery was low, and a clothing ad kept flashing. She switched off instant alerts, and the quiet surroundings felt strange in comparison with infinite entertainment. A nearby lamp cast a soft light. Max's insight puzzled her: the phone is no replacement for real life, only an equivalent of a window. On this occasion she was convinced, and inclined to alter her habits for the better. Lower use, allowing for delays in reply, would ease stress. Her old routine began to crack.
那天夜里,林坐在灰色的地毯上。她的电池电量很低,一则服装广告不停地闪烁。她关掉了即时提醒,与无穷无尽的娱乐相比,安静的周围让人感觉陌生。附近的一盏灯洒下柔和的光。麦克斯的见解令她困惑:手机不能替代真实的生活,只不过是相当于一扇窗户。这一次她被说服了,并倾向于改变自己的习惯,使其变得更好。减少使用、容许回复有所延迟,会缓解压力。她旧有的日常开始出现裂痕。